Sectors — DTC & E-Commerce

Consumer brands, judged on their economics.

Direct-to-consumer and e-commerce mandates across owned channel, marketplace and the software and logistics beneath them. Capital, channel strategy and working capital are one problem, and we advise on them as one.

Mandates
Capital · Growth · Transactions
Size
From CHF 10m
Geography
Europe · UK · Gulf · North America
Counterparties
Sponsors · Strategics · Family capital
Verticals

Where we cover the sector.

Digital-First Consumer Brands

Owned-channel brands with proven repeat purchase, scaling internationally or into retail distribution.

Marketplace & Retail Media

Marketplace-native sellers, aggregators and the retail media and performance layers around them.

Commerce Infrastructure

Checkout, subscription, logistics and post-purchase software — the picks and shovels of online retail.

Omnichannel & Wholesale Transition

Brands moving from pure DTC into wholesale, concessions and physical retail, where working capital decides the pace.

Situations we are retained for
01

Growth capital for owned-channel brands

Primary equity where repeat purchase and contribution margin are proven and the constraint is inventory, market entry or team.

02

Working-capital and inventory structures

Asset-backed and structured facilities so growth is funded without diluting founders at the wrong point in the curve.

03

Strategic sales and consolidation

Sell-side processes to strategics, platform buyers and sponsors, and buy-side origination for brand consolidators.

04

Channel and market entry

Wholesale, marketplace and retail entry — including the partner selection and commercial terms that determine whether it pays.

Engage Avertis

Bring us the decision that matters.

Every approach is read by a partner and receives a written response within ten working days.

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